Zak Forrest, executive coach and psychotherapist, San Francisco

I didn't set out to become an executive coach. I wanted to understand people, myself, and do work that felt real.

Ten years of psychoanalytic practice in the Bay Area will do that. Sitting with founders, executives, and managers, I kept noticing something. The most important work we were doing wasn't symptom relief. It was the moment someone finally saw the pattern they'd been living inside. The defensive move they made in every high-stakes conversation. The way their history was showing up in their leadership and management style.

This is what’s meaningful to me.

Coaching became the natural extension. The same depth, a different container for people who are ready to look honestly at what's in the way.

My background in psychoanalysis is what makes this style of coaching different. I'm interested in what's underneath, the architecture of how you think, react, and relate, and why.

If you're the kind of person who actually wants to understand yourself and not just perform better, this is probably the right fit.